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Insight to Action (JTBD & ODI Builder)

Ilya Gubarev

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Try with a conversation starter

Turn pains/feedback on the board into a JTBD Job Map + ODI outcomes

Synthesize interview notes into an Insight Mindmap + Pain Stickies + clusters

Create an ODI survey from outcomes

Report

How to use it

Insight to Action helps product teams move from raw insights to clear next steps directly on the Miro canvas. It synthesizes interview notes, feedback, and stickies into themes, then converts them into JTBD job steps and ODI-style desired outcomes (solution-free, measurable). From there, it produces decision-ready artifacts: a job map table, an outcomes table, an insight mindmap, an ODI survey (importance/satisfaction), and testable hypotheses linked back to evidence. It also supports transformations such as pain into jobs into job map into interview questions into survey items into hypotheses, keeping traceability across all outputs.

Ilya Gubarev

Product Management Consultant

I have over 17 years of experience managing products and delivering software which meet real user needs. Over the past 5 years, I've been focusing mostly on working with data-driven and ML-based products in the field of advertising technologies, geo data, e-commerce, and marketing automation. Today, I am working as a freelance product manager, I help companies build product management teams, find product market fit, do product research. Living in Buenos Aires, by the way!