planning

User Persona Template

A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.

Research Synthesis/Summary

A research synthesis template is a structured framework that helps UX researchers and product teams organize, analyze, and distill user research findings into meaningful patterns and actionable recommendations. Instead of letting valuable insights get buried in interview transcripts, usability testing notes, and survey data, this template creates a visual workspace for identifying key themes, prioritizing user needs, and aligning cross-functional teams on what users actually need. Use this template to transform raw user research into strategic product direction that moves your roadmap forward.

User Flow Template

User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.