Product Map

Ryan Brooks

609

Report

The Product Map activity is a strategic tool to visualize your product or service. It helps teams spot key players and their journeys, revealing areas for improvement or innovation. Ideal for product managers, designers, and stakeholders focused on enhancing user experience and streamlining workflows.

Using a structured template, participants build a clear map that highlights the customer journey. They'll pinpoint key actors, define their goals, and outline steps during the Discover, Learn, and Use phases.

In short, the Product Map is essential for teams seeking collaboration, a deeper understanding of user experiences, and fresh opportunities for innovation.

Ryan Brooks

Product Discovery Consultant @ Hard Knock Labs

With over a decade of experience in UX Design and Product Strategy across diverse sectors including Healthcare, Digital Marketing, and GovTech, Ryan Brooks is an independent Product Discovery Consultant. He assists complex SaaS companies in generating, vetting, and prioritizing product decisions through his Product Discovery Accelerator, which combines user research with effective design sprint facilitation.