Persona Archetypes

This template helps you brainstorm and create personas, identifying pain points. For this example, it was used to show the different types of runner archetypes. User research shows that "runners" are not a single group. Their needs, motivations, and frustrations are distinct from one another. Most users fall into one of these four archetypes: The Social Competitor, The Guided Beginner, The Data-driven Improver, and Casual Maintainer.