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Stakeholder Needfinding

Floris van der Marel

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Needfinding is a great way to gain a deeper understanding of the needs and motivations of your target stakeholders. While we often assume we know what people need, most new products, startups, and organizational change efforts fail due to an insufficient understanding of the needs of different users and stakeholders.

This template guides you through a 2-hour needfinding planning session, step by step.

Floris van der Marel

Design Researcher and Educator @ Aalto University

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