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Mind Map for Product Features

Aryanna Martin

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This mind map of product features is useful in breaking down a specific product or journey flow into key features. Each feature identified is then further broken down into characteristics that define this feature to provide clarity and context to the product, design, and development teams.

This mind map follows the following hierarchy:

  • Journey Flow: the central point from which features emerge (seen at the center)

  • Features: Different features or capabilities that support the journey

  • Elements: Specific characteristics of the feature

This mind map is ideal to use during the initial brainstorming and ideation period. This mind map can serve as a basis for another type of artifact or documentation that can be shared with teams.

Aryanna Martin

Service Designer and Researcher

Multidisciplinary product strategist and researcher passionate about using data, technology, psychology, and human-centered design to solve problems and create compelling products and services. Based in London; Previously NYC & Berlin.


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