Mild vs Wild Brainwriting

Rachel Elson

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Brainwriting is a collaborative ideation technique used in UX workshops to generate creative ideas. Unlike traditional brainstorming, participants write down their ideas individually and pass them around for others to build upon. This method minimizes the influence of dominant voices and encourages a diverse range of contributions.

By adding the Mild vs Wild approach, participants force themselves to increasingly push the boundaries of their thinking, coming up with more out of the box and innovative ideas.

Rachel Elson

UX Strategist @ zu Communications

Hello! I'm a UX Strategist specializing in user engagement and workshop facilitation. I'm passionate about connecting with others through innovative and authentic approaches. My background in digital and marketing communications has lead me into a UX career with an aim to make this an easier, more enjoyable place to be. Engaging with users and leading projects through to creative solutions is my jam.