Often times in marketing, focus is lost. There are a lot of day-to-day tasks, new ideas fly in from other departments and there is a constant search for the latest viral content.
How to refocus and keep all other departments on your side?
Well, in 90' - 120' you get a clear focus for the next few weeks.
You get input from colleagues where they would emphasize on and in the end everybody is aligned and marketing gets back it's focus.
For a few weeks at least.
Team up with 7-10 people and run though the workshop.