What is the Build a Market Research WBS?
A visual Work Breakdown Structure for planning and running market research, from Initiation through Closeout, covering deliverables, dependencies, gates, and accountability.
What problem does this solve?
Unclear scope between leaders and delivery teams
Vendor work left undefined until late
Timelines built without dependencies or approval gates
How to use
Write the decision-driven objective + constraints (budget, deadline, geography)
Set phases: Initiation, Planning, Execution, Analysis & Reporting, Closeout
Add workstreams per phase (design, fieldwork, QC, analysis, reporting)
Break workstreams into tasks with deliverables, dependencies, gates
Assign owners, support roles, and rough duration ranges
Common pitfalls in the Build a Market Research WBS
Skipping approval gates, mixing tasks with outcomes, leaving “review” work uncounted.
Ways to avoid mistakes in the Build a Market Research WBS
Name deliverables as nouns, add review cycles to each phase, tag vendor-owned tasks early.
Miro Features Used in the Build a Market Research WBS
Frames for each phase, Tables for tasks/owners/durations, Sticky notes for rapid decomposition, Cards for deliverables, Tags for risks and vendor tasks, Connectors for dependencies, Comments for open questions.
FAQ: Build a Market Research WBS
Q: Who can benefit from this template?
A: Project sponsors, research leads, strategy teams, marketing leads, procurement, and PMs coordinating internal plus vendor work.
Q: What do I leave with?
A: A phase-based WBS with owners, timeline ranges, dependencies, and approval gates ready for exec review.
Q: Can this run in a 90-minute session?
A: Yes, start with a tight objective and timebox task detail to the highest-risk workstreams.
