When to use IMC Briefing KICK-OFF?
This is a great way to start working on the marketing brief for any type of x-functional work. IMC Briefing KICK-OFF is a 60 minute workshop to align on the high-level info for the project and make sure you can set up for success.
How does IMC Briefing KICK-OFF work?
You’ll be guided through 9 key concepts:
* People & Roles: Who is going to be involved? RACI model. 5 mins
* Business problem: Why we are doing this? 10 mins
* Who are we talking to: Who is our audience. What we know about them. 5 mins
* What are insights that unlock the challenge: 20 mins
* What do we want to say: 10 mins
* What are our key dates: 5 mins
* Deliverables: 5mins
There are many more steps that you can include for the team chat or take away, so build it as a transformer in order to make the best out of. Your meeting.
