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Ikigai for Startups Lite 1.0

Palmer&Co

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This tool is designed to help you define your business's "ikigai" or reason for being. Ikigai is a Japanese tool for understanding your personal purpose. We have adapted it for startups who need to clarify this to build belief in their vision.

You will define:

  • What you believe in

  • What you are better at than anyone else

  • What people in the world need

  • What people will pay you for

Then you'll define your brand promise, purpose and only-ness.

Palmer&Co

Brand strategy, design & innovation @ Palmer&Co.

Unlocking the value in your idea with brand, design & innovation.


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