GTM Product Launch

GTM Product Launch Template

This product launch template is a step-by-step guide designed to help teams plan, execute, and measure a successful go-to-market (GTM) launch. It covers every critical stage, from defining the product and its value to setting goals, crafting messaging, and coordinating the launch day itself. The template ensures all stakeholders are aligned, risks are considered, and success metrics are clearly defined, making it easier to deliver a smooth and effective product launch.

Key Sections Include:

• Executive Summary

• Team Roles and Responsibilities

• Product Summary and Key Features

• Launch Strategy and Tactics

• Goals, Objectives, and Key Results

• Messaging, Positioning, and Target Audience

• Success Metrics

• Risks and Considerations

• Competitor Analysis

• Detailed Launch Timeline

By following this template, teams can ensure they address all essential elements for a well-organized and impactful product launch.