GTM Branding Process

Maja Voje, GTM Strategist

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Creating a brand for a GTM company or a new solution does not have to be complicated. By following a few questions, this Miro template will guide you to a solid foundation for a brand that will resonate with your target audience so you can thrive in the market.

By following simple questions, you will be able to:

define the foundations for your brand,
choose the brand name and define how you want to be perceived,
define the channels where your brand will live and the first materials you need to prepare.

Maja Voje, GTM Strategist

Go-To-Market Strategist @ Maja Voje

Maja Voje is a leading GTM strategist who helps companies design and execute go‑to‑market strategies that deliver measurable growth. She is the best‑selling author of Go‑To‑Market Strategist, a methodology adopted by more than 8,500 companies worldwide. Over the past 15 years, she has driven growth for global brands including Google, Rocket Internet, Bayer, and Heineken—and collaborated on projects with platforms such as Miro, Clay, Amplitude, HubSpot, and Ahrefs.