Feature Launch Communication

Plan connected in-app and email messaging

This template is designed to help you map out feature launch messaging across channels, visualize the full user journey, and align your team along the way.

Add screenshots of your product, draft in-app and email messages, and highlight key actions to track. This template works best for product marketers, lifecycle marketers, and PMs who want to guide users through feature adoption while tying results back to behavior.

Plus, we’ve included our own story so you can see an example of how it works in practice.