Expert Interviews

Ryan Brooks

533

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The Expert Interview activity is all about extracting insights and tackling challenges by connecting with subject matter experts. This structured method drives focused discussions, helping teams reframe issues as opportunities and use the "How Might We" (HMW) technique to pinpoint critical challenges.

By doing this, teams can categorize issues and prioritize solutions, creating a collaborative environment that boosts problem-solving. It’s a game-changer for product development teams, UX designers, and anyone looking to enhance customer experience by bringing in diverse perspectives and actionable ideas.

Here’s how to roll it out:

Teach the HMW approach, stressing teamwork and exploring possibilities.
Interview experts, jotting down insights and challenges in HMW format on sticky notes.
Sort similar notes into categories to spot improvement areas.
Use dot voting to prioritize top challenges, letting everyone voice their key concerns.

This activity sharpens team focus and builds a culture of collaboration and innovation.

Ryan Brooks

Product Discovery Consultant @ Hard Knock Labs

With over a decade of experience in UX Design and Product Strategy across diverse sectors including Healthcare, Digital Marketing, and GovTech, Ryan Brooks is an independent Product Discovery Consultant. He assists complex SaaS companies in generating, vetting, and prioritizing product decisions through his Product Discovery Accelerator, which combines user research with effective design sprint facilitation.