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Digital Strategy Use Case Workshop

James Burnham

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Basic Strategy Workflow to design new use cases from the ground up.

Starting with persona Ideation, I'll let clients input their ideas directly with sticky notes in the first section. Then we'll prioritize 3-4 ideas and move on to section 2 where we list out the conditions for audience admission and any other considerations. Finally we pick 2 personas and match them to data sources and activation vendors in the third section.

James Burnham

Digital Strategist @ Tealium

I help companies make use cases.


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