CRO Heuristic

Lucia from Increase Conversion Rate.com

Report

CRO Expert / heuristic evaluations are one of the fastest ways to create leverage in experimentation.

The framework is based on:

based on André Morys course on CXL on Heuristic Evaluation
1-2-4-all brainstorm format to find more ideas

It's a practical way of working for brands, consultants and agencies.

It's the template we internally use to give CRO Expert / Heuristic Audits to our clients (worth: $1000+). Usually these are part of a bigger CRO Research Audit.

Lucia from Increase Conversion Rate.com

Experimentation & CRO Consultant 🤓 @ Increase Conversion Rate.com

I've built my first webshop when I was 11 yrs old, and now improve and help run Experimentation Programs. I've helped startups to $1B companies, and influenced 25 million visitors by now. It's my personal mission to make the CRO/Experimentation space better and more inclusive, not because it's a nice slogan, but because I've seen it lead to more 💰 for organizations and better humans.