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Business Review

Lan Allison

2K
124
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Report

Teams are often focused on launching new products, but in a world where technology and customer need change rapidly, existing products can quickly languish.

This template takes you through a step-by-step process for evaluating in-market offerings and keeping them relevant. Business Reviews provide a framework for in-product evaluation and a toolkit to ensure decisions are data-driven. This "sprint" approach helps cross-functional teams make data-based decisions about growing, changing, or sunsetting customer offerings.

Lan Allison

American Marketing Association


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