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Business Fundamentals Canvas

Teresa Torres

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The Business Fundamentals Canvas: Navigate your business context with confidence.

Create the clarity you need to have business impact.

  • Answer the essential questions that define your business context.

  • Align your team around a shared understanding—captured on a single page.

  • Uncover hidden gaps, untested assumptions, and critical contradictions.

Understand your business context at a glance.

  • Reference the same framework whether you're planning, deciding, or communicating.

  • Know exactly what questions you still need to answer.

  • Evolve the canvas as your understanding grows.

Teresa Torres

Author, Speaker, Product Discovery Coach @ Product Talk

I help teams adopt a structured and sustainable approach to continuous discovery, by building strong customer feedback loops into their decision making process.


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