A series of sections that facilitate the outline investigation into Brand Essence boradly defined as a 'conceptual framework'.
For this conceptual framework exercise, you should consider incorporating keywords and vocabulary various sources and consider learning from earlier design theory work. Include examples that allow you to consider semiotics, material/visual culture, and popular/subculture references. Use annotated sources and images to begin creating your conceptual framework around broadly what brand means in the context of your discipline.
This framework could then be used as a foundation for a longer form written article.
