Map barriers/enablers and choose nudges using simplified COM-B or EAST model.
The COM-B model explains behavior by looking at three essential conditions: Capability, Opportunity, and Motivation. A person must have the necessary knowledge and skills (Capability), the right environment or support (Opportunity), and a reason or desire to act (Motivation) in order to carry out a behavior. This model is useful for identifying what needs to change—whether it's building skills, removing barriers, or increasing motivation—to support sustainable and adaptive behaviors.
The EAST framework offers four simple principles for encouraging behavior change: make it Easy, Attractive, Social, and Timely. It focuses on designing messages, environments, or nudges that remove friction, catch attention, highlight social norms, and arrive at the right moment. EAST is especially effective for public communication and low-cost interventions that aim to influence everyday choices in a positive direction.
NEUROCLIMA is a European project (Jan 2024 – Dec 2026), aiming to raise awareness, provide best practices, and ensure sustainable use of climate change adaptation and resilience solutions. NEUROCLIMA leverages both human and artificial intelligence (AI) to develop viable business models, standardise outcome, and invest in frameworks and toolkits addressing citizen and stakeholder needs and climate change challenges.
(Funded by the European Union under GA number 101137711).
