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Business Analysis Tarot Cards

John Charnock

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Business Analysis Tarot is a deck of 54 Cards that can be used in workshops to better understand an organisation and its goals:

The BA-Tarot deck is a structured strategy and analysis tool kit designed to explore organisations from multiple perspectives. The full deck contains six core suits — Hearts (Organisation and leadership), Circles (Knowledge and insight), Triangles (Resources and tools), Spades (Actions, activity and Conduct), Diamonds (Efficiency and Competitive Advantage), and Clubs (Strategy and tactics) — each examining a different organisational force. In addition, there are the Trinity Cards (Value to the Customer, Value to the Business, and Value from the System) which act as a value compass, the Auxiliary Cards (Solution, Journey and Backlog) that translate insight into delivery, and the 6 W’s cards (Who, What, When, Why, Where, How) that sharpen questioning and clarity.

Together, the deck provides a framework for analysing projects, Organisation strategy, change, delivery, and value creation — blending structured logic with intuitive exploration.

John Charnock

Business Analyst @ BA Tarot

I am a business analyst and the creator of the Business Analysis Tarot Cards


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