1-Page GTM Canvas

Roberto Pesce

Report

The 1-Page GTM Canvas is designed for product managers and product marketers, providing a structured approach to planning and executing a go-to-market strategy.

How to Use It:

Add Key Information: Fill in the headers with the date, product name, and responsible person.
Understand the Objective: Identify the goal of each section and answer the key questions.
Complete the Canvas: Work through each section from top to bottom and left to right.

For more guidance, check out the supporting article, where you’ll find additional key questions, brief explanations for each section, and practical tips on implementation, including recommended tools and frameworks.

Supporting Article:

pescelab.com/resources/1-page-gtm-canvas

Roberto Pesce

Product @ Pesce Lab

Over the last 15 years, I’ve helped businesses bring products to the right customers both locally and globally. From large organizations to niche startups, I’ve guided entrepreneurs in crafting and executing go-to-market strategies that leverage proven frameworks and AI-driven automation to drive revenue growth.