Build Measure Learn

Build-measure-learn (BML) is a process of building a product, measuring consumer metrics, and learning from them to better respond to customer needs and improve the product for the ultimate sustainability of the company.

It is one of the central principles of Lean Startup – a startup method pioneered by Eric Ries.

How to use the template:

Add notes to the correct area:

• Build if it's being developed,

• Measure if you're gathering data,

• Learn if you're in the process of understanding the data and iterating.

Use the inner circle for work in progress, and the outer circle for upcoming free-floaters that will be inserted into the build-measure-learn cycle.