Quickfire Brand Workshop Template

Lorraine Struyweg

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A Brand Strategy session brought to you by Freethinking

The Quickfire Brand Workshop is a precursor to the 'exciting' brand stuff (logos, colours, all that jazz). Before you can get started with the glamorous parts, it is crucial to have a fundamental understanding of the vision, the mission, the brand archetype (a proven psychological phenomenon in the marketing world) and more. Using this workshop, you can create alignment on the brand strategy, for new businesses or old brands looking to revamp, and get everyone excited for the next steps. When a brand is co-created, you are sure to have long term investment from everyone involved. Credits

https://iconicfox.com.au/brand-archetypes/

Lorraine Struyweg

Senior Product Designer @ Freethinking Business Consultants

Like most creatives, I have dabbled in a fair few design spaces. Starting as an illustrator, with both traditional mediums and later digital, I have since had the opportunity to grow in UX, UI, Service Design and Product. I am especially passionate about brand/brand strategy and how it intersects in all these spaces. I am a cat enthusiast and a Loki, burdened with glorious purpose (I hope).