product strategy

Customer Journey Map Template

A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.

Production Timeline Template

The Production Timeline Template is a visual roadmap, systematically outlining the sequence of activities, tasks, and milestones of a project over a defined timeframe. This graphical representation ensures clarity and direction for project teams, allowing everyone to see the project's entirety in one consolidated view. One of its standout benefits is fostering team alignment. By visually laying out tasks and deadlines, team members clearly understand their roles, responsibilities, and timelines, ensuring harmonious collaboration and reducing potential miscommunication or overlaps. This alignment streamlines the workflow and significantly enhances overall project efficiency.

Product Feature Presentation

The Product Feature Presentation template aids product teams in showcasing product features and benefits effectively. By providing a structured framework for presenting key features, use cases, and value propositions, this template enables teams to communicate product functionality clearly and persuasively. With sections for creating feature demos, customer testimonials, and competitive differentiators, it facilitates engaging presentations that resonate with target audiences. This template serves as a powerful tool for driving product adoption and generating customer interest.

Ansoff Matrix Template

Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.

Product Metrics & Analytics

The Compelling Product Offer template assists product teams in defining and measuring key product metrics effectively. By identifying performance indicators, setting benchmarks, and tracking progress, this template enables teams to evaluate the success of product initiatives objectively. With sections for defining KPIs, visualizing data, and analyzing trends, it provides actionable insights for driving product improvements and optimizations. This template serves as a dashboard for monitoring product performance and making data-driven decisions that enhance the overall product offering.

Define A Winning Product Vision

The Define A Winning Product Vision template assists product teams in articulating compelling visions for product development. By defining goals, target markets, and differentiation strategies, this template aligns teams around a shared vision for success. With sections for outlining product features, benefits, and value propositions, it communicates the essence of the product effectively. This template serves as a guiding light for product development efforts, inspiring creativity and focus as teams work towards bringing the product vision to life.

Product Ops Canvas

The Product Ops Canvas template helps product managers align product strategies with operational capabilities. By mapping out key operational processes, tools, and metrics, this template fosters alignment between product and operational teams. With sections for identifying bottlenecks and optimizing workflows, it supports continuous improvement in product operations. This template serves as a guide for driving efficiency and scalability in product management processes, enabling teams to deliver high-quality products at scale.

Product Launch Lifecycle

The Product Launch Lifecycle template guides product managers through the stages of launching new products. By outlining pre-launch, launch, and post-launch activities, this template ensures comprehensive product launch planning and execution. With sections for defining launch objectives, identifying target audiences, and tracking performance metrics, it facilitates coordinated efforts across marketing, sales, and product teams. This template serves as a roadmap for successful product launches, maximizing market impact and customer adoption.

Production Workflow Template

Whether you’re producing a podcast, a marketing campaign, a TV show, or a piece of content, establishing a production workflow is crucial. A production workflow creates a visual guide to the different steps in a process. It can be used to train new team members or give a high-level overview to stakeholders. Although production workflows vary by team and business, they generally contain information about who the stakeholders are, how you brainstorm ideas, what your timeline looks like, and what resources you need to succeed.

Storyboard for Product Development

Plan your product’s journey from concept to market with the Storyboard for Product Development template. It outlines every stage of development, including ideation, research, design, testing, and launch. This template promotes clarity, resource planning, and effective communication across teams, making it perfect for product managers and developers who need a comprehensive roadmap to bring innovative ideas to life.