Fuel to Business Design

Fuel To Business Design exercise helps participants bridge the gap between personal meaning and business design by translating their values and energy-giving activities into the Business Model Canvas. Too often, entrepreneurs design models focused only on markets, customers, and costs, while ignoring what truly fuels them. Through clustering values and energizers into flow themes, participants identify what brings novelty, positivity, value for others, and creative execution into their work. Using a structured matrix, they map each theme into Key Activities, Key Resources, and Value Proposition, with the option to extend into other BMC sections.

The result is a business model enriched with personal flow drivers, ensuring not just external viability but also internal sustainability. This makes the business both profitable and energizing to run, helping participants avoid burnout and build ventures that align with who they are.

The exercise delivers clarity, alignment, and a more authentic foundation for innovation and growth.