The Customer Demand Prioritisation Canvas is designed to help (especially Business to Business (B2B)) product teams effectively map, analyse, and prioritise customer demands across multiple clients. This canvas provides a structured approach to balance individual customer needs with strategic product direction, enabling data-driven decision-making for your product roadmap.
Use Cases:
Ideal for product managers, business analysts, and cross-functional teams looking to prioritize B2B customer demands in a way that aligns with strategic goals.
Helps in identifying quick wins while ensuring a focus on strategic initiatives.
Supports discussions on customer satisfaction, retention, and long-term value.
This canvas provides a collaborative space to align your team on what to build next, balancing immediate customer demands with your product's strategic direction.
How It Works:
Customer Profiles:
Each customer gets a dedicated sub-frame containing key details:
Customer Characteristics: (e.g., Tier level, existing vs. new customer, yearly revenue expectations, product version)
Pain Points: Challenges with current functionalities, processes, or performance.
Desires: New capabilities, enhancements, or features requested by the customer.
NPS: Current Net Promoter Score to gauge customer satisfaction.
Risk: Any known risks, such as potential churn or non-renewal.
Celebrate: Highlight successes or positive outcomes with this customer.
Prioritisation Matrix: A central 2x2 prioritization matrix to categorize and prioritize pain points and desires based on:
Strategic Alignment: How closely the demand aligns with your product vision.
Urgency: Factors such as cost of delay, risk, and cost avoidance.
