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Competitor & Market Analysis Mind Map

Katie Rose Kaufman

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The Competitor and Market Analysis Mind Map is a strategic intelligence framework that helps product teams, marketers, and business leaders systematically map competitive landscapes, identify market gaps, and uncover positioning opportunities.

Unlike generic brainstorming mind maps, this template structures your analysis across nine critical dimensions (from market overview and customer segmentation to SWOT analysis and pricing intelligence) so you can spot patterns, vulnerabilities, and whitespace at a glance.

Ideal for quarterly business reviews, GTM planning, product launches, or investor readiness, it transforms scattered competitive data into a visual command center that aligns cross-functional teams around strategic priorities and actionable next steps.

Katie Rose Kaufman

Strategy and Change Management

From fine arts to program management, change leadership, strategy, and career coaching, I bring a unique mix of creativity, systems thinking, and people-first leadership. I design Miro tools that help teams and individuals navigate complex change, align around clear strategy, and grow with confidence. My work empowers teams to deliver meaningful results while supporting individuals through career pivots and professional growth with purpose.


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