The Check Your ICP Definition template by Leah Tharin is a practical, structured tool designed to help teams clearly define and validate their Ideal Customer Profile. It guides teams through identifying customer attributes, surfacing gaps in understanding, and improving clarity around who the product is really built for.
This template combines collaborative brainstorming with AI powered analysis to move beyond vague personas or assumptions. By capturing ICP attributes, categorizing them, and highlighting missing or weak areas, teams can align on a sharper customer definition that directly supports positioning, messaging, pricing, and go to market decisions.
It is especially useful for early stage teams refining their target market, as well as more mature teams revisiting ICP assumptions as products and audiences evolve.
Template Features
Structured ICP Brainstorming
Capture ICP attributes using sticky notes across key dimensions such as company size, industry, goals, tools, triggers, and buyer roles.
AI Powered Categorization
Automatically organize raw inputs into clear categories, making patterns and gaps easy to spot.
Missing Attribute Analysis
Identify which ICP dimensions are under defined or missing entirely, helping teams understand what they still need to learn.
Actionable Gap Review
Review recommendations on how to validate missing information through research, interviews, or data analysis.
Step by Step Guided Flow
Clear instructions at each stage ensure teams follow a logical progression from brainstorming to insight generation.
Benefits
Improve clarity and alignment around your Ideal Customer Profile
Reduce guesswork in product, marketing, and sales decisions
Identify gaps in customer understanding early
Create a shared reference point for cross functional teams
Support stronger positioning, messaging, and acquisition strategies
Ideal For
Product managers and product leaders
Founders and startup teams
Growth and marketing teams
Sales and revenue leaders
UX researchers and strategists
