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Business Idea

Rodolfo Pernambuco

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Transform your business idea into a compelling pitch deck with this structured Business Idea Presentation template! 🚀 Designed for startup founders, business leaders, and entrepreneurs, this Miro Slides template guides you through creating a professional presentation that communicates your vision, value proposition, and market opportunity. Whether you're preparing for investor meetings, seeking co-founders, or validating your concept, this template helps you structure your story from WHY to WHAT, connecting your solution to customer needs and market opportunities.

What is a Business Idea Template for Startup Founders?

A Business Idea Presentation is a structured pitch deck template that helps entrepreneurs and business leaders transform their initial business concept into a comprehensive, shareable presentation. 📊 Built using Miro Slides, this template provides a 12-slide framework that guides you through the essential elements of a compelling business pitch: from establishing your core purpose (WHY) using Simon Sinek's Golden Circle framework, to defining your value proposition, market opportunity, competitive positioning, and call to action.

What problem does it solve?

Many entrepreneurs struggle with the "blank page problem" when trying to communicate their business idea. 😫 Common challenges include:

  • Lack of structure: Jumbled thoughts without a clear narrative flow

  • Missing key elements: Forgetting critical components like market sizing or competitive analysis

  • Weak storytelling: Failing to connect the problem to the solution effectively

  • Inconsistent format: Creating presentations that look unprofessional or are hard to follow

  • Time-consuming creation: Spending hours figuring out what slides to include

This template solves these problems by providing:

  • ✅ A proven 12-slide structure based on best practices

  • ✅ Clear guidance on what content goes in each slide

  • ✅ Integration with Simon Sinek's Golden Circle (WHY → HOW → WHAT)

  • ✅ Value Proposition Canvas mapping to connect customer pains to solutions

  • ✅ Professional Miro Slides format that's easy to customize and present

How to use it?

  1. Start with Step 1 - Golden Circle: 💭 Fill in your WHY (core belief), HOW (differentiator), and WHAT (product/service) in the Context slide. This establishes your foundation.

  2. Complete Step 2 - Value Proposition Canvas: 🎯 Define your target customers, their pain points, and how your solution addresses them. Use this to populate your User Personas and Value Proposition slides.

  3. Build your presentation slides: 📋 Fill out each of the 12 slides following the template guide:

    • 1️⃣ Title Slide & Agenda

    • 2️⃣ Context (WHY/HOW/WHAT)

    • 3️⃣ User Personas

    • 4️⃣ Underlying Magic (your advantages)

    • 5️⃣ Value Proposition

    • 6️⃣ Market Opportunity (TAM/SAM/SOM)

    • 7️⃣ Competitive Analysis

    • 8️⃣ Product Examples

    • 9️⃣ Key Milestones

    • 🔟 Management Team

    • 1️⃣1️⃣ Call to Action

  4. Customize and refine: 🎨 Use Miro Slides' styling tools to add your brand colors, images, and visual elements. Practice your presentation using Focus Mode.

  5. Present and iterate: 🚀 Share your slides with co-founders, mentors, or investors. Use feedback to refine your pitch.

Common pitfalls to avoid

  • ❌ Starting with WHAT instead of WHY: Always begin with your core purpose to create emotional connection

  • ❌ Generic statements: Be specific about your target customer, pains, and solution

  • ❌ Missing data: Support claims with market metrics, growth rates, and traction numbers

  • ❌ Ignoring competition: Acknowledge competitors and clearly show your differentiation

  • ❌ Too much text: Use visuals, screenshots, and diagrams to tell your story

  • ❌ Weak call to action: Be specific about what you need (funding amount, partnerships, feedback)

  • ❌ Inconsistent styling: Maintain the same fonts, colors, and layout throughout

FAQ

Q: Who can benefit from this template? 👥

A: This template is ideal for startup founders preparing investor pitches 💰, entrepreneurs seeking co-founders or partnerships 🤝, business leaders presenting new initiatives 📊, intrapreneurs proposing internal projects 🏢, and anyone participating in hackathons or innovation workshops 🚀 who needs to quickly structure and communicate a business idea.

Q: Can this template be used for different types of businesses? 🏪

A: Yes! The template is flexible and works for B2B and B2C businesses, SaaS products 💻, service-based companies 🛠️, physical products 📦, and platform businesses 🌐. Simply adapt the content to your specific industry and business model while following the same structural framework.

Q: How long does it take to complete a presentation using this template? ⏱️

A: Typically 2-4 hours for a complete first draft, depending on how much research you've already done. If you've completed the Business Idea Template (Golden Circle and Value Proposition Canvas) beforehand, you can fill out the slides in 1-2 hours. Allow additional time for design customization and practice.

About Miro Slides

Miro Slides transform your board content into interactive, professional presentations! 🎬 With Miro Slides, you can drag and drop any board elements—frames, sticky notes, diagrams, images—directly into your slides. The slides maintain consistent styling across your presentation, and you can present using Focus Mode to guide your audience through your story. Real-time collaboration allows team members to contribute, and you can export your presentation as PDF or present directly from Miro. This Business Idea Presentation template leverages Miro Slides' flexibility to create a dynamic pitch deck that combines structured content with visual storytelling. ✨

Rodolfo Pernambuco

Group Product Manager @ BEES | AB-InBev

Developing digital products since 2019. A creative product leader who loves teamwork and collaboration.


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