“We need to grow 25% this year”
If that sentence feels familiar, you’re not alone! Most product experts, including me, have been in this situation — handed a big, vague goal and expected to produce a clear strategy, but when you sit down to figure out what that actually means for your product and team, it quickly gets messy.
The challenge
“How do I turn a vague goal like ‘Grow 25%’ into something actionable?”
Too often, strategies end up being just lofty goals or feature wish-lists. What’s missing is a clear process for making deliberate choices: where to focus, what to ignore, and how to link it all back to the business goal.
And then, I found this ...
I was looking for answers and I found this article ‘From “Grow 25%” to Real Strategy’ from Martin Eriksson, which guided me during strategy projects at the consultancy Etribes. Which is why I created this miro board that helped me — and hopefully now you — break down vague targets, explore opportunities, apply filters and principles, estimate impact, and create a plan your team can truly rally behind, enriched by lessons from my own experience.
