IASA - Product Canvas
Canvas Overview: The product canvas is a strategic business planning tool used by product managers and UX designers to describe a product or service offering. It helps development teams focus on the target audience, their needs and the solutions the product will provide. The canvas is helpful for brainstorming ideas, aligning stakeholders around a common vision, and setting product roadmaps.
The product canvas is a valuable tool for architects because it helps them to understand the product vision and ensure that the architecture aligns with the business goals. It can also be used to communicate the product vision to other stakeholders.
The product canvas fits into strategy by helping you to define your product’s target market, value proposition, and competitive advantage. It fits into execution by helping you to develop a product roadmap and identify the key metrics that will be used to measure success.
How to use this canvas
Fill out the About This section. Add a title for your product or service and the date. You can also use this section to specify the version of the canvas you’re working on.
Define the problem. What problem are you trying to solve for your customers? Be as specific as possible.
Identify your customer segments. Who are you building this product or service for? Consider demographics, behaviors, and needs.
Brainstorm solutions. How will your product or service solve the problem you’ve identified?
Develop your value proposition. What makes your product or service unique and valuable to your target customer? How will it be better than existing alternatives?
Identify your unfair advantage. What competitive advantage do you have? What makes it difficult for others to copy your product or service?
Outline your channels. How will you reach your target customers? Consider both online and offline channels.
Identify your key metrics. How will you measure the success of your product or service? This could include things like customer acquisition cost, customer lifetime value, and churn rate.
Determine your revenue streams. How will you make money from your product or service?
About IASA Global: IASA Global is a non-profit association for ALL Technology Architects which was established in 2002. The association is committed to improving the quality of the BT architecture industry by developing and delivering standards, education programs and developing accreditation programs and services that optimize the development of the architecture profession. The IASA network and membership consists of approximately 70,000 people in over 50 countries.
IASA Global has created the world's first and only Business Technology Architecture Body of Knowledge, (BTABoK), which is a free public archive of Business Technology architecture best practices, skills, and knowledge developed from the experience of individual and corporate members of IASA.
IASA has added templates for over 30 of the most frequently used BTABoK structured canvases into the Miroverse to help accelerate how Technology Architects collaborate on the architecture of the future. Give one a try today, and learn more about IASA at https://iasaglobal.org/.
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