Meta-SWOT

Old SWOT makeover to turn it into a dynamic and action-driven strategic tool.

Classic SWOT analysis is limited to prioritizing elements like Strengths, Weaknesses, Opportunities, and Threats.

Meta-SWOT is the makeover of classic SWOT that can be used as dynamic and action-driven tool for strategic scenarios. The result of Meta-SWOT is a powerful and more connected narrative that eases the execution path through actionable insights.

You will learn how to:

• Build a dynamic picture of your business as initial ideas may need changing or rephrasing.

• Experiment with multiple viewpoints and connections between elements using mind maps.

• Recognize patterns and create different scenarios and strategies that are fit to your context.

• Have an open conversation beyond the scope of the initial discussion to draw a more coherent story around the brand and how your business can respond to disruption.