Influencer Campaign Planner Template

—

Integrated Influencer Campaign Planner – Launch and Scale B2B Influencer Programs with Confidence

The Integrated Influencer Campaign Planner is a structured and field-proven system for running influencer marketing campaigns that deliver business results.

It’s built from my hands-on experience co-creating content and campaigns with leading brands like Miro, HubSpot, Amplitude, Ahrefs, and 30+ others—as well as consulting with startups and marketing teams launching their first-ever influencer programs.

Whether you're running paid or unpaid collaborations, this template will help you align your internal team, streamline your operations, and build a campaign that delivers measurable impact.

Template Features

Strategic Planning Section Clarify your objective, ICP, budget (if applicable), priority channels, timeline, and success metrics.
Messaging & Narrative Alignment Define your core message, product value, use cases, content angles, dos/don’ts, and CTA structure.
Tactical Execution Flow Move through each stage of the campaign: influencer selection, outreach, negotiation, briefing, approvals, publishing, and performance review.

Pre-Built Templates & Shortcuts ✓ Influencer Fit Criteria ✓ Briefing Framework ✓ Outreach Scripts ✓ Post Examples ✓ Campaign Tracker ✓ Reporting Dashboard Layout

Benefits

Practical and Scalable: Created from real campaigns across startup and enterprise B2B teams.
Clear and Repeatable: Replace fragmented workflows with one cohesive process.
Focused on Fit, Not Only Follower Count: Prioritize ICP and brand alignment, not just reach.
Cross-Team Alignment: Keep stakeholders, influencers, and reviewers on the same page.
Performance-Oriented: Build campaigns that impact leads, pipeline, and CAC—not just vanity metrics.

Ideal for

B2B Marketing Teams: Launch and scale repeatable influencer programs with strategic clarity.
Content & Social Media Leads: Streamline content co-creation and brand alignment.
Growth Marketers & RevOps: Measure and report influencer contribution to pipeline and conversions.
Startup Founders & Operators: Kickstart lean influencer efforts to drive traction and awareness. Use the Integrated Influencer Campaign Planner to bring structure, strategy, and impact to your influencer marketing—from the first collaboration to a full-scale program.

Maja Voje, GTM Strategist

Go-To-Market Strategist@Maja Voje

Maja Voje is a leading GTM strategist who helps companies design and execute go‑to‑market strategies that deliver measurable growth. She is the best‑selling author of Go‑To‑Market Strategist, a methodology adopted by more than 8,500 companies worldwide. Over the past 15 years, she has driven growth for global brands including Google, Rocket Internet, Bayer, and Heineken—and collaborated on projects with platforms such as Miro, Clay, Amplitude, HubSpot, and Ahrefs.