Go-to-Market Readiness Score Template

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GTM Readiness Checklist

Launch without second-guessing

This board is built for teams preparing to launch a new product or enter a new market. It provides a shared workspace to align cross-functional stakeholders, surface blind spots, and identify room for improvement.

Use it to validate whether your team is ready for your go-to-market mission.

What’s inside?

Structured Readiness Review Score your team's launch preparedness across six key pillars: Strategy, Messaging, Product, Marketing, Enablement, and Support.

Facilitated Team Workshop Each section includes scoring and follow-up fields. Use sticky notes, color tags, and voting to turn signals into priorities.

Action Prioritization Table

Auto-calculated summary helps teams identify highest-risk gaps and define immediate action plans pre-launch.

Benefits

Cross-Team Alignment Get different teams on the same page.

Confident Execution Clarify ownership, tighten timelines, and reduce the risk of launch failure.

Make it yours

Adjust it to your needs. Reflect your processes and best practices based on this powerful template.

Ideal for

Product managers, marketers and GTM leads preparing enterprise launches
Founders entering new geographies or customer segments
Revenue teams coordinating around a shared launch calendar

Ready to pressure-test your next launch?

Maja Voje, GTM Strategist

Go-To-Market Strategist@Maja Voje

Maja Voje is a leading GTM strategist who helps companies design and execute go‑to‑market strategies that deliver measurable growth. She is the best‑selling author of Go‑To‑Market Strategist, a methodology adopted by more than 8,500 companies worldwide. Over the past 15 years, she has driven growth for global brands including Google, Rocket Internet, Bayer, and Heineken—and collaborated on projects with platforms such as Miro, Clay, Amplitude, HubSpot, and Ahrefs.