Empathy Map

How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources? 

Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people: 

• Think & Feel 

• How do they receive information (Hear)

• Perceive (See) 

• How and what do they communicate outwardly? (Say and do)

• What they stand to gain and potential pain points from a project/project