Turn campaign kickoffs into clear creative direction. Run your next brief, go-to-market session, or brand review on one shared canvas.
Team composition, process structure, and interpersonal dynamics appeared to boost collaborative idea generation in advertising.
Source: google_scholar
In one study at a tech company, teams using a brainwriting approach generated 37% more ideas than those who first worked alone, and an asynchronous brainwriting variant produced 71% higher idea rate than a traditional group session.
Source: Leadership IQ (citing Yale study and meta-analysis by Paulus et al.)
We have 193 templates in our library for Brainstorming.
Demand gen, brand, and product marketing leads all have opinions on the next campaign. Without a shared space, those opinions live in Slack threads, email chains, and meeting recaps nobody reads. Drop every idea onto Miro's infinite canvas, let AI automatically cluster them by theme, and walk out with a draft campaign brief instead of another follow-up meeting.
Every go-to-market kick-off produces a wave of sticky notes that disappear the moment someone closes the Zoom tab. Miro's AI turns that raw output into a structured concept brief with your top ideas surfaced, scored, and ready for the next review - no manual sorting, no ideas left behind.
A five-person content team and a 200-person marketing org share the same problem: senior voices anchor the conversation before quieter contributors get a word in. Anonymous dot voting and silent parallel ideation let every marketer - from coordinator to CMO - weigh in on equal footing, so the final direction reflects the room, not just the room's loudest person.
Facilitating a full-day ideation sprint used to mean building a board from scratch, writing warm-up prompts, and praying the agenda held. Miro's Workshop Planner analyzes your session topic, recommends the right technique - brainwriting, SCAMPER, reverse brainstorm - and generates the agenda for you. Small teams get a running start. Large marketing orgs get a repeatable format every squad can reuse.
Once the session wraps, the real work usually starts: turning sticky notes into something the CMO will actually read. Use AI Slides to generate a leadership readout directly from your brainstorm frames - Brand Center colors auto-apply, and you can refine slide by slide before committing. Embed the live summary into Confluence or Notion via /miro so your content calendar, launch brief, and follow-up meeting all pull from one source.
Open the Template Library, grab a brainstorming template built for campaign concepting, and customize Frames to separate your problem statement (ICP, channel goals, spend constraints) from your ideation zone before anyone else joins the board.
Set the Timer to a focused 5–7 minute round, have every creative strategist and growth lead drop ideas via Sticky Notes in Bulk Mode simultaneously, and use Color Coding to tag contributions by audience segment or content pillar from the start.
Let AI Clustering group raw stickies into message-market themes automatically, then run Dot Voting with three to five votes per person so the team surfaces a prioritized concept shortlist rather than leaving the session with 80 equally plausible angles.
Use AI Slides to generate a four-slide leadership deck directly from your finalized brainstorm Frames (set up Brand Center first so brand colors apply automatically), then share the live Miro Doc summary with sales and demand gen via a single Confluence or Notion embed.
Before your agency sync, use Private Mode in Voting so senior creative directors don't anchor the room before junior strategists have committed their picks.
Tag stickies with audience labels (top-of-funnel, MQL, re-engagement) before running AI Clustering, so the resulting theme groups map directly onto your channel mix recommendation.
For large marketing orgs running multi-market campaigns, split regions into Breakout Frames during ideation, then merge outputs into one Clustering pass so regional nuance survives the prioritization round.
A crucial tool for CreativeMarketing Teams
Director in Marketing at Wholesale
An amazing tool for marketers especially for planning brainstorming and collaboration.
Manager in Marketing at Computer Software
The biggest time-killer for creative directors and growth leads is diving straight into ideation without a warm-up, which means your quieter strategists stay silent while the loudest voice in the room sets the entire campaign direction. For larger marketing orgs running multi-stakeholder sessions, skipping Clustering after ideation is where good campaign concepts go to die - you'll end up with 200 sticky notes about your ICP and zero prioritized messaging angles to bring to Thursday's agency sync. Whether you're a four-person content crew or a global demand gen function, cap voting to keep prioritization clean, lock your board objects before the session starts, and treat the brainstorm as the beginning of the brief, not the end of it.
Slack and Google Meet keep your brief-to-brainstorm handoff fast, so the context living in your campaign Slack threads can flow directly into a working session without a separate setup call. Confluence captures and shares the output with stakeholders who weren't in the room, including the CMO or VP of Demand Gen who needs to see the concept shortlist before sign-off. For growth and demand gen teams connecting creative output to execution, Jira bridges the gap between a brainstormed campaign concept and the actual delivery sprint.
Reach for Miro brainstorming when a campaign brief lands and you need to generate multiple messaging angles, audience segments, and channel hypotheses before opinions diverge across Slack threads and Google Docs. It's especially useful when your creative, content, and paid media colleagues are spread across time zones - they can contribute in a live session or async, so the growth lead in Austin and the brand manager in London both shape the concept shortlist. A real-world example: a fintech company replaced Excel-based campaign planning with Miro's visual facilitation and reported 75% more efficiency in meetings and 3–5 hours saved per team member each week.
Miro is SOC 2 Type II certified, which covers the baseline security bar most marketing teams need when sharing campaign concepts, positioning drafts, and competitive research on a shared board. Enterprise marketing organizations with strict data governance requirements can use data residency controls and granular sharing permissions to keep sensitive go-to-market strategy out of the wrong hands. Private Mode is worth knowing about for any session where you're workshopping messaging before it's been socialized upward - participants submit ideas independently before anyone can see what others wrote, which keeps early-stage campaign thinking confidential until you're ready to share.
Last updated: Monday, August 31, 2026
