XY Axis Competitive Analysis Brainstorm Template
A visual framework for mapping competitors across two critical business dimensions to reveal market positioning, identify gaps, and uncover strategic opportunities.
Template Structure
Core Analysis Grid
The template centers on a perpendicular XY axis system that creates four distinct quadrants:
Y-Axis (Vertical): Higher Price at the top, Lower Price at the bottom
X-Axis (Horizontal): Lower Quality on the left, Higher Quality on the right
Positioning Markers: Five color-coded circular elements representing Your Brand and Competitors A, B, C, and D
Teams drag and position each marker based on where competitors fall across both dimensions, creating an instant visual map of the competitive landscape.
Supporting Elements
Competitor Legend: Color-coded circles matching each market player for quick reference
Note-Taking Sections: Individual rectangular spaces aligned with each competitor for capturing detailed observations, strengths, weaknesses, and differentiators
Key Insights Area: Dedicated section for synthesizing strategic takeaways, identifying market clusters, gaps, and opportunities
Header Section: Clearly labeled "Competitive Analysis" space for naming your specific market or analysis focus
How to Use
Customize Axes: Replace price/quality with any two comparative dimensions relevant to your analysis (features vs. usability, speed vs. cost, innovation vs. reliability)
Position Competitors: Plot each marker based on research and market knowledge
Document Findings: Fill competitor sections with supporting details and evidence
Identify Patterns: Look for clusters, whitespace, and positioning advantages
Extract Insights: Synthesize findings into actionable strategic recommendations
Ideal For
Market research teams, product strategists, and business development groups conducting competitive landscape analysis and positioning exercises.
Cheers!
Khawaja Rizwan
