Strategic Assumption Mapping

Strategic Assumption Mapping is a practical framework for identifying and testing the assumptions behind your strategic choices. It helps you uncover what must be true for your strategy to succeed – across market, customer value, internal capabilities, and competition.

This template is ideal for product teams, strategy leads, startup founders, and consultants working with early-stage strategies, pivots, or high-stakes decisions.

Use the provided prompts in each section to surface your assumptions, prioritize them based on uncertainty and impact, and plan how to validate them before moving forward.