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Roadmap • Circular Business

Evelina Lundqvist

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The First Circular Business Move – Roadmap is a practical set of canvases designed to help organisations move from early circular action to intentional, long-term change — without locking themselves into rigid plans too early.

Where the First Initiative helps you start, this roadmap helps you decide what comes next, in what order, and why. Rather than jumping straight into big strategies or multi-year plans, these canvases support a more realistic approach: clarify ambition, assess readiness, involve the right people, prioritise deliberately, and build a roadmap that can evolve as you learn.

This is about sequencing — not speed. Doing the right things at the right time, with the right level of confidence.

How to use this template

Work through the canvases in sequence — or revisit them iteratively as your understanding deepens.

  1. Clarify what circularity actually means for your organisation, why it matters, and what is (and isn’t) in scope.

  2. Assess where you are ready to move — and where skills, data, systems, governance, or mindset need attention first.

  3. Identify who needs to be involved, when, and in what role — to avoid bottlenecks and hero dependency.

  4. Decide what should happen now, next, and later — based on impact, feasibility, learning value, and control.

  5. Translate sequencing into a living roadmap with milestones, learning loops, ownership, and review points.

Each canvas includes a Quick readiness check-in to surface uncertainty, upcoming decisions, alignment needs, and ownership before moving forward.

What you’ll have at the end

By completing this roadmap, you will have:

  • A shared and realistic circular ambition

  • A clear picture of readiness, enablers, and gaps

  • Agreed priorities and sequencing logic

  • A flexible roadmap with ownership and learning built in

What to do next

From here, you can:

  • Act on the next set of priorities with confidence

  • Scale or integrate what has already been tested

  • Adjust direction as learning emerges

  • Connect the roadmap to strategy, budgeting, governance, or reporting

  • Revisit and update the roadmap regularly as a living tool

💬 This roadmap is not a promise to do everything — it’s a commitment to move forward thoughtfully, together, and over time.

Who is this for?

This template is designed for:

  • Organisations that have already tested (or are about to test) one or more circular initiatives

  • Small and medium-sized businesses as well as larger organisations

  • Product-based, service-based, and process-driven organisations

  • Internal teams (strategy, operations, sustainability, procurement, innovation, leadership)

  • Consultants, facilitators, or advisors supporting circular transitions

You don’t need a “perfect” circular strategy to use this.

You do need honesty about readiness, constraints, and trade-offs.

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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