Product Market Fit Survey Template
Turn customer feedback into a confident PMF read—and a focused roadmap. This template operationalizes the Sean Ellis PMF survey for product teams, letting you calculate “Very Disappointed” PMF%, synthesize verbatims, and commit to Now / Next / Later actions in one place.
What is the Product Market Fit Survey Template for product teams?
A guided workspace to measure PMF and understand why. You’ll identify your core persona & JTBD (Jobs-to-Be-Done), capture the main benefit users value, map improvement themes, and track cohorts over time.
How to use the Product Market Fit Survey Template (step-by-step)
Plan your cohort and channels; aim for 40–100 responses in 5–10 days; set success at ≥40% PMF.
Ask four questions verbatim: Core PMF, Main Benefit, Who it’s for, Improvements (under 2 minutes total).
Analyze counts to compute PMF% and visualize the distribution vs the 40% threshold.
Synthesize verbatims with Affinity Mapping (Benefits / Improvements / Who it’s for); dot-vote top themes.
Prioritize on Impact × Effort and fill a Now / Next / Later roadmap with owners & dates; log the run to compare cohorts.
Who is it for?
PMs, founders, UX researchers, growth marketers, CS/AM, and engineering leads who need a reliable PMF signal and actionable next steps—especially in B2B/B2C SaaS, marketplaces, and new product lines.
FAQ
Why 40%? It’s the common benchmark for initial PMF. Treat it as directional and segment by persona/use case.
Who should we survey?Recent, active users who experienced core value (avoid brand-new signups).
PMF% < 40%? Ship 2–3 improvements tied to top themes, re-run next cycle, and compare the trend.
Miro features used
Labeled Frames, Cards/Stickies for notes, Dot Voting, Impact × Effort matrix, a simple Results Dashboard (KPI + bars), and a Run Log to track date, cohort, N, and PMF%.
