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Product Comparison Chart Template

Deanne Watt

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What is the Product Comparison Table Workshop for Product Teams?

The Comparison Table Workshop helps product teams quickly align on what features, services, or plans to include in a product comparison chart. Using Miro, teams collaboratively decide what offerings to compare, which attributes matter most, and how to build a clear, customer-friendly table that supports decision-making. This template is ideal for SaaS teams refining their pricing page, internal feature maps, or competitor analysis.

What problem does the Product Comparison Table Workshop for Product Teams solve?

Many product and marketing teams struggle to present product differences clearly—especially across tiers, competitors, or use cases. This template removes guesswork by guiding your team through structured brainstorming, prioritization, and collaborative decision-making to build a comparison table users can understand at a glance.

How to use the Product Comparison Table Workshop for Product Teams

  1. Start with “Choose Your Adventure” to define the decision context.

  2. Use “The Great Comparison Draft” to brainstorm what offerings to compare.

  3. Run “Row Rumble” to identify and vote on the most meaningful comparison attributes.

  4. Build your first version in “Table Time.”

  5. Review and refine in “Scan & Sanity Check.”

Use sticky notes, dot voting, and pre-structured Miro frames to guide collaboration. No small groups needed—ideal for small, cross-functional teams working async or in real-time.

Who is the Product Comparison Table Workshop Template for?

  • Product Managers

  • SaaS Startups

  • Marketing & Growth Teams

  • Founders aligning product tiers or messaging

FAQ

Q: Who can benefit from this template? A: This is perfect for product teams, marketers, UX writers, and early-stage startups designing pricing or feature comparison tables.

Q: Can this be used for competitor comparisons? A: Absolutely. Just swap product tiers with competitor names during “The Great Comparison Draft” and proceed as normal.

Miro Features Used

  • Sticky Notes for fast brainstorming

  • Dot Voting for prioritization

  • Frames to organize each step visually

  • Tables/Grids to build the comparison chart

  • Comments for feedback during review

Deanne Watt

Product Strategy @ MiNDPOPToolkit.com

My approach to product is to get to the heart of what drives a company. I am passionate about the entire end-to-end process and making it more efficient, collaborative as well as aligning teams and improving communication. We have built about 200 Miro boards so far that cover ideation, strategy, design, engineering, and even marketing promotion.


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