Introduction
A mission statement is more than a slogan — it’s a guiding compass for your organization. It defines what you do, who you serve, and why it matters. The Mission Statement Template helps you and your team craft a clear, authentic, and actionable mission statement that inspires alignment and drives decisions.
What is the Mission Statement Template for Business Leaders?
The Mission Statement Template provides a structured approach to developing a meaningful mission statement for your organization. It is available in two formats: as a Miro Doc and as a Canvas Template.
Who is the Mission Statement for Business Leaders for?
The Mission Statement Template is designed for emerging and established businesses, NGOs, clubs, or teams that want to clarify their purpose and express the direction of their organization.
What problem does the Mission Statement solve?
Many organizations struggle with vague, uninspiring, or outdated mission statements that don’t reflect their real work or values. Without a clear mission, teams risk misalignment, lack of motivation, and poor communication with customers or stakeholders. This template solves that by guiding you step by step toward a mission statement that is concrete, inspiring, and easy to share.
How to use the Mission Statement Template?
Schedule a session with a small group of 4 to 6 key stakeholders. Work through the first four fields collectively:
Actions & Activities – What does your organization do? Which activities do your employees perform?
Values – Which values guide your organization’s actions and activities?
Target Audience – Who are your primary customers or beneficiaries? Who profits from your work?
Impact & Results – How does your target audience benefit from your actions and activities?
Then, use the results of these four steps to craft a compelling mission statement that describes how your organization plans to turn its vision into reality:
Silent brainwriting – Each participant drafts at least one mission statement individually.
Sharing – Everyone presents their drafts and explains the reasoning behind them.
Dot voting – As a group, vote on the strongest drafts.
Combine – Merge the best drafts into one final mission statement.
FAQ
What is a mission?
A mission is a concise statement that defines your organization’s direction: what you do, who you serve, and how you make an impact. It focuses on the present and the actionable steps that drive your vision.
What is the difference between mission and vision?
Mission describes what you do today: your purpose, activities, and how you serve your audience. Vision describes where you want to go tomorrow: your long-term aspirations and the future state you want to create. Together, they provide direction and inspiration for your organization.
Who can benefit from this template?
Any organization that wants to clarify its identity and direction. This includes startups, established companies, NGOs, student groups, clubs, or internal teams within larger organizations.
Which of the two versions should I use?
Miro Doc version: Follows a classic document style (similar to Microsoft Word), which may feel familiar to some users.
Canvas version: Well-suited for collaborative sessions, as it organizes information in a clear, visual way.
About Miro Docs
Miro Docs let you bring structure to your board content by transforming canvas objects into organized, editable documents. Use them to create summaries, research reports, product briefs, and more. Simply drag and drop stickies, text, images, diagrams, and other elements directly from your board into the Doc to assemble and analyze your insights in one place. Learn more about all Miro Formats & Focus Mode.
