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Miro AI Playbooks: Marketing Campaign Creation

Jesse Greenhouse

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Accelerate brand campaign planning with AI-powered Miro Flows

This template is for marketing and brand teams who want to define, align on, and execute campaigns faster, without losing strategic clarity or creative quality.

Powered by Miro Flows and Miro Sidekicks, this multi-step workflow helps your team turn company strategy, audience insights, and brand guidelines into cohesive campaign messaging, creative assets, and execution plans, all directly on the canvas.

👉 Learn more about the Brand Campaigns AI Playbook: https://miro.com/ai-playbooks/brand-campaigns/

🎥 Watch the step-by-step walkthrough video:https://youtu.be/6kUDtnD-dUM

Who this template is for

  • Marketing and brand teams

  • Campaign and growth marketers

  • Content and creative teams

  • Product marketing teams

  • Cross-functional marketing squads

Whether you’re launching a new campaign or refining an existing one, this template gives you a structured, AI-assisted way to move from strategy to execution.

Why you’ll love it

  • Faster campaign definition: Go from strategy to campaign assets in minutes

  • AI-powered, human-in-the-loop: Keep creative direction with your team while AI accelerates execution

  • Single source of truth: Connect strategy, messaging, and creative outputs in one place

  • Built for collaboration: Work with AI and teammates together on the canvas

  • Easy iteration mid-flow: Refine messaging or assets and instantly update downstream outputs

What this template helps you create

  • A prioritized list of customer pain points

  • Core campaign messaging and positioning

  • A campaign strategy slide deck

  • Landing page concepts and layouts

  • Email campaign imagery and assets

How to use the template

  1. Click Use template to instantly deploy the brand campaign workflow

  2. Add your inputs — strategy docs, audience definition, and brand guidelines

  3. Run the flow to generate connected campaign artifacts

  4. Collaborate with your team or AI Sidekicks to review and refine ideas

  5. Iterate mid-flow and re-run downstream steps to polish the campaign

Jesse Greenhouse

Solutions Lead, Cloud & AI @ Miro

Leading Miro's Cloud & AI Solutions, empowering teams to use Miro to accelerate their cloud & AI transformation.


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