Designing a High-Trust Career Page helps HR and Marketing teams build a career page that attracts aligned applicants by making culture, values, roles, and the hiring process clear, human, and easy to act on.
What is it?
A 90-minute workshop to map content, draft messaging, and sketch a page layout
A shared workflow to align hiring needs, brand voice, and candidate experience
A modular page plan that scales as roles and teams change
What problem does it solve?
Candidates don’t understand the mission, culture, or what work is really like
Job listings feel detached from values and day-to-day expectations
Drop-off from vague benefits, unclear process, or hard-to-find roles
How to use
Define the page’s job: target candidate, desired feeling, differentiation
Build a content map (6–8 sections): overview, culture, benefits, roles, DEI, process, CTA
Draft headlines and section copy in your brand voice using real examples
Wireframe layout: hero, benefit cards, employee stories, filterable roles, sticky apply CTA
Add trust details: salary/level clarity, interview steps, timelines, and contact path
Common pitfalls
Buzzwords that don’t prove culture in practice
Hiding the process or making roles hard to browse on mobile
Stock imagery that reads as generic or inauthentic
Ways to avoid mistakes
Use proof: quotes, photos, “how we work” specifics, and real benefit policies
Make roles scannable with filters, clear expectations, and direct apply paths
Add process transparency: steps, timing ranges, and what matters in screening
FAQ
Q: Who can benefit from this template? A: People Ops, recruiters, founders, marketing teams, and designers building an employer brand that attracts the right applicants.
Q: What should candidates see within 10 seconds? A: Mission, what it’s like to work here, and a clear path to view roles or apply.
Q: What content increases application completion? A: Clear role expectations, process steps, real team signals, and benefits written as policies, not slogans.
Miro Features Used
Frames for each workshop step, Sticky notes for section mapping and messaging drafts, Image uploads for benchmark examples, Voting to pick final headlines and section order, and Shapes/Cards to block in the wireframe and role listing patterns.
