What is this canvas?
The Customer Journey Map is a visual representation of the customer's experience throughout their interaction with a business. Its core purpose is to understand the customer's perspective, emotions, and touchpoints at each stage of their journey, helping businesses identify pain points, optimize interactions, and deliver a seamless and personalized customer experience.
Why use this canvas?
Provides a detailed breakdown of the user experience at each phase of the journey, creating better understanding of the user experience
Provides pinpoint accuracy to when and why customers are experiencing pain
Serves as a visual tool that creates linkage between the product/service and the user throughout the experience
