B2B User Persona

Alina Khazanova

1.9K

202

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This template is for UX and Product designers. It helps you map the interview insights in an easy and agile way.

How to build a persona during a user interview

1. Tailor the questions to fit your project

2. During a user interview, take notes using the sticky notes in the template

3. Once finished, you will have a full user persona based on real feedback!

4. Feel free to use the notes for feedback mapping and workshops with your team :)

Pro tip: after interviewing a few users, you can collect the "Pain point" notes from all personas, and start grouping it to find the most common issues. Same with "opportunities" and so on.

I really hope it helps you as much as it helps me :)

Contact me via Linkedin with any questions or feedback.

Alina Khazanova

Product design lead @ WalkMe

I am a Senior Product Designer with 6+ years of experience working on SaaS products and complex systems. My mission is to bring valuable and satisfying product experience to the users while supporting the company's business goals. I achieve it with the help of user research, strong communication with teams and stakeholders on every stage of the project, and professional skillset.

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