A complete strategic framework that connects internal capabilities, competitive positioning, market evolution, and measurable outcomes; giving your team clarity on where you are, where you're heading, and how you'll know you're on track.
Here's a clean step-by-step summary.
Step 1: Start with Internal Fit
Identify what decisions set your organisation apart.
List key decisions (like low cost, low inventory, fast delivery), draw connections between related choices, and observe how they impact each other.
Vote on main themes where a single decision has multiple levers.
Step 2: Analyse External Fit
Map your competitive landscape. List competitors and place them on a Willingness to Pay vs. Relative Cost Position chart. Identify where you fit and explore opportunities when WTP or cost dynamics shift.
Step 3: Assess Dynamic Fit
Examine how the market is evolving using STEEPLE Analysis (Social, Technological, Economic, Environmental, Political, Legal, Ethical factors).
Identify factors impacting your organisation, then place them on an Impact vs. Relevance quadrant to prioritise what matters most.
Step 4: Define Success
Set clear Objectives and Key Results (OKRs) based on your internal, external, and dynamic fit insights. Determine what success looks like, how results should be measured, and establish a review cadence to track progress against your objectives.
Step 5: Setting a Cadence
Don't let your strategy collect dust! Agree on a cadence for reviewing progress against strategic objectives and results.
