Planning Prototyping Experiments

Experimentation can be a tool to validate new products or services, but more often, it is relevant to start experimentation earlier in the process. Early experimentation is meant to maximize learning and to understand what works, what doesn’t, and most importantly, why. By learning before investing, the stakes and costs remain low to make adaptations. Overall, experiments can support concretizing an idea to understand which aspects of the idea prove difficult or impossible to implement, receiving early use feedback to make appropriate changes, or to create buy-in and build momentum for the chosen direction.

This template guides you through a 2-hour experimentation session, step by step.